Goal and audience
Name the behaviour and business result the launch must change.
ATOMGO GUIDE
How to launch an owned video platform without starting with custom development.
Decide on your audience, catalogue, business model, payments, data and devices before launching your video platform.
AUDIENCEACCESS
AUDIENCECATALOGUEACCESSACCEPTANCEAtomGo
Define the first business result
Start with the audience behaviour and business result the launch must change.
Content inventory
Count titles, formats, originals, artwork, metadata and rights.
Access model
Decide what is open, registered, subscribed, purchased or sponsored.
Build the delivery sequence
Plan when you will need the catalogue, access rules and optional devices. Identify who owns each part and what it depends on.
Brand experience
Design navigation and editorial context around the offer.
Users, payments and data
Define accounts, consent, receiving account, events and reconciliation.
Devices
Choose web, mobile and TV from audience evidence.
Prove the complete journey
Test the viewing experience and how your team will recover from problems with access, payments, playback or data.
Test the customer journey
Test onboarding, payment, playback, recovery and support before opening to your audience.
Launch
Release gradually with measurement and a clear next iteration.
Launch the smallest version that already feels like a complete product.
From day one, your audience, catalogue, access rules, data and acceptance criteria need to fit the same plan.