ATOMGO GUIDE
You do not need to pull your audience away from YouTube. Give them a reason to return to you as well.
Decide what stays on your public channel, what moves to your own catalogue and which platform data you cannot import.
Decide what to offer on YouTube and what to sell on your OTT
If you publish regularly and have an active audience, you can keep YouTube as an entry point to your content and build an offer on your own platform. Give people a specific reason to return: a complete series, a course or a collection with new releases to follow.
| Element | How to approach the move |
|---|---|
| Videos | Use the originals and confirm your rights to offer them outside YouTube. If you need to recover your own uploads, check the official download options. Sharing a YouTube link does not confirm that the video has been imported into your OTT. |
| Titles, artwork and structure | Prepare a reviewed inventory with each video’s title, description, image and order. Course or collection structure and the upload process are defined for your catalogue. |
| Channel subscribers | A YouTube subscription does not create an account on your OTT. The visible subscriber list also excludes people who keep their subscriptions private. Invite people to register by choice; do not assume you have their contact details. |
| History and performance | Keep YouTube reports as a reference. Views, comments and recommendations are not part of the video file; define what you will measure on the new platform. |
| Paid offer | Define what customers receive, the price and the access terms. Communicate that offer separately: channel followers are not the same as buyers. |
Prepare one collection before moving the whole catalogue
- Select a coherent offer. Choose content with a shared audience and purpose. Decide which sample remains open and what will require registration or payment.
- Review the materials. Gather videos, images, descriptions, languages and available subtitles. Check the scope of rights covering music, contributors and archive material.
- Check the full journey. Review content entries, order, playback and access rules. If you sell access, test payment and the access granted afterwards before inviting your audience.
- Make the invitation clear. Explain what people will find on the OTT, what it costs and why they should register. Keep the channel as part of your distribution.
The Psyche TV case shows how we organised existing content, with free interviews and a selection of courses and documentaries. It is a reference for catalogue organisation and operations, not evidence that YouTube followers converted into customers.
Budget for the platform and the work you need
Go: USD 1 in total for the first month for eligible new customers; then automatic renewal at USD 199/month, before taxes. The initial payment must be confirmed. There is no annual commitment, and you can cancel renewal before the next charge.
Go includes an OTT website, CMS, catalogue, player and monetisation, with 2 TB of storage, 100 GB of encoding per month and up to 1,000 concurrent VOD viewers. Apps, additional usage, payment processing, taxes and migration or integration services are assessed separately where applicable.
Agentic: USD 999/month with no annual commitment. It adds AI-assisted operations and requires configuration and activation; implementation and token usage are confirmed according to scope. Check the current plans and terms and the cost guide.
To assess the launch, distinguish visits, registrations, confirmed purchases and subsequent use. The useful signal is how many people find value in the offer and keep using it; follower count alone cannot establish revenue.
Keep public reach and build the habit of returning to your own destination.
A useful migration does not move followers; it gives the audience a clear reason to return.