ATOMGO GUIDE

You do not need to pull your audience away from YouTube. Give them a reason to return to you as well.

A practical guide to what stays on the public channel, what moves to an owned catalogue and what cannot be imported as if platform data belonged to you.

DISCOVERYRETURN

Keep discovery working

The public channel and the owned destination have different jobs. Define the role of each before moving a file.

01

Keep discovery

Use public clips and searchable content to reach new people.

02

Move depth

Bring complete series, programmes, resources and offers into the owned destination.

03

Use originals

Migrate authorised source files and clean metadata rather than scraping playback copies.

Move depth to the destination you own

Move the originals, context and offers you are authorised to use. Followers and private audience data remain with the source platform.

04

Respect the limits

Followers, private user data and platform recommendations do not transfer.

05

Preserve URLs

Map pages and redirects where you control previous destinations.

06

Launch gradually

Invite the most engaged segments with a reason to return.

Measure return, not only transfer

The migration works when people understand why they should return and the owned catalogue starts producing a useful action.

07

Rights

Confirm territory, music, talent and archive permissions.

08

Measure

Track return visits, registration and the performance of each piece through the metrics you connect.

Keep public reach and build the habit of returning to your own destination.

A useful migration does not move followers; it gives the audience a clear reason to return.