OTT
Video delivered over the internet directly to viewers, outside a traditional managed broadcast network.
PLAIN LANGUAGE
Video platform vocabulary, without the fog.
A shared vocabulary helps commercial, content and technical teams make the same decision. These definitions explain the role of each term; they do not claim that every capability is included or available in every AtomGo project.
VIDEODATA
VIDEOREVENUEDATAAI / APIAtomGo
Platform and delivery
The foundations that organise and deliver a professional video experience.
CMS
The system used to create, organise and publish catalogue and editorial information.
CDN
Distributed infrastructure that delivers media closer to viewers.
Player
The software surface that controls playback, tracks and interaction.
SVOD
Subscription access to a video catalogue.
AVOD
Video access funded wholly or partly by advertising.
TVOD / PPV
A transaction for one title, event or access period.
Business, data and media
Models and measures that connect viewing with a sustainable operation.
FAST
Free ad-supported linear streaming channels.
First-party data
Information collected directly in a relationship you operate with a clear purpose.
Cohort
A group analysed from a shared start date or behaviour.
Churn
The proportion of customers or subscribers who leave in a period.
DRM
Rights-control technology for protected media playback.
MAM
Media asset management across originals, versions, metadata, rights and workflows.
EDL
An edit decision list that transfers timeline decisions into an editing workflow.
AI and integrations
Interfaces and operating concepts that connect systems with AI operations.
API
A documented interface through which systems request defined operations.
Webhook
An event sent from one system to a receiving endpoint.
MCP
A protocol for exposing tools and context to compatible AI systems; it is distinct from the AtomGo REST API.
Gateway
A controlled entry point that applies identity, permissions and routing.
Agent
A system that prepares or executes a bounded job using authorised tools and context.
Routine
A defined, repeatable agent job with inputs, output, permissions, approval and fallback.
Bring this decision back to your catalogue, audience and revenue model.
Explore how each capability fits into AtomGo across the product, API and engagement pages.